Case Study · Law Firms

Law Office of H.K. Gandhi

Converso built a high intent lead engine in 30 days with a full funnel system that turns attention into qualified bookings.

Client Testimonial

I spent over $60K on advertising this year with almost nothing to show for it… until Converso.

No layers. No gatekeepers. No runaround. Just real conversations with real people who actually get results.

They handled everything from scripting and coaching to strategy, and it worked. My social media finally blew up with thousands of views, and those views turned into real sales. My calendar hasn’t stopped booking since.

If you’re sick of agencies that disappear or shuffle you to “the team” the moment you sign, stop wasting your time. Converso is the first service that actually delivered.

Outcomes

First 14 Days

93

inbound messages

32

confirmed bookings

increase in website traffic

+432%

growth in organic account views

34%

booking conversion
(typically 8–13%)

2×+

booking rate compared with typical campaigns

Overview

Before working with Converso, the Law Office of H.K. Gandhi had partnered with a large agency and invested more than $30,000 over three months. Despite the cost, the firm struggled to generate meaningful inbound leads or a predictable booking flow.

The core issue was the journey. Ads, content, and intake operated separately, which made it difficult for potential clients to move smoothly toward a consultation. Converso rebuilt the firm's marketing and sales system in about a month, focusing everything on a single goal: high quality, high intent bookings.

Strategies

1. Full Funnel Transformation

Full funnel system from organic content to consultation prep

We did not only focus on marketing. We redesigned the entire journey from the moment a prospect discovers the firm to the moment they book and prepare for their consultation.

We mapped the full path from first discovery to consultation, then removed anything that created friction or confusion.

Converso redesigned the landing page, clarified the firm's offer, rebuilt Meta ads, and connected everything through simple, fast automations. As a result, serious prospects could book efficiently without unnecessary steps.

2. Filtering low intent leads before they reach the attorney

diagram 1 diagram 2 diagram 3

Chatbot powered pre-qualification

Converso created a fully customized chatbot built specifically for immigration lead qualification. It automatically gives prospects a free consultation link/free quiz link, asks what visa or green card they are interested in. Then it filters out low-intent users, and categorizes leads by case type such as:

  • Marriage Based
  • H1B
  • OPT
  • EB2 NIW
  • E2
  • Naturalization

This allowed Harry to speak only with high-intent, high-quality prospects while eliminating early-stage or unqualified inquiries.

3. High-performing ads start with strong organic content

Organic growth that compounds instead of stalling

Before Converso, the firm's social presence grew slowly and inconsistently. The message didn't align with what immigrants were actually searching for. We shifted the creative strategy toward real questions about marriage based filings, work visas, and immigration timelines. This created immediate change:

  • Account views increased by 432%
  • Video views grew by 213%
  • Average reel views rose from 331 to 4,260

These gains came with far less spending than the previous agency, which made the return on investment significantly stronger.

Lead Generation Engine Highlights

  • Built an end-to-end lead generation system including:
    • High-quality organic content
    • High-performing paid advertising
    • Automated pre-qualifying chatbot
    • Fully optimized customer experience layer
  • Generated strong traction even with a modest budget
    → proven funnel efficiency without heavy ad spend
  • Attracted legitimate, high-intent leads
    → conversion rate more than double the industry average
  • Unified creative, ads, chatbot, and booking into one cohesive system
    → reduced friction, faster responses, and better client readiness
  • Scalable system for law firms
    → the same engine that helped Gandhi Law grow rapidly
  • Converso can build the full growth stack
    → from content creation to paid ads, automation, and consult prep

Scale your firm with a unified system for content, ads, qualification, and booking.

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